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In the eyes of Zhang Fan Jordan 5 Wholesale , Shen Lihui and Song Ke, the three men behind China's major outdoor music festivals, the nation is finally getting a range of opportunities to enjoy live music.


Nearly every weekend, starting this month, music lovers in China, especially those living in second- and third-tier cities, can visit outdoor music festivals with acts from home and abroad.


On June 21, Evergrande Starlight Carnival Music Festival kicked off in Xi'an Jordan 4 Wholesale , capital of Shaanxi province. In its second year, the music festival is organized by Evergrande Music, a Beijing-based company. It will tour 50 cities, doubling the number since its debut in 2013.


Strawberry Music Festival, which is organized by one of the biggest China indie labels, Modernsky, will be held in Changsha, capital of Hunan province Jordan 3 Wholesale , and then tour 10 cities, including Xiamen in Fujian province, Guangzhou in Guangdong province and Changchun in Jilin province.


Midi Music Festival, China's oldest outdoor music festival, will play in Shanghai and Suzhou in Jiangsu province in early October.


"The market is huge. For the first time, the tickets for an outdoor music festival in China have sold out. We stopped selling tickets a week before the festival," says Shen, the founder of Strawberry Music Festival Jordan 18 Wholesale , which attracted around 240,000 fans in Beijing and Shanghai in May, the largest crowd in the six-year history of the music festival.


One of the biggest reasons was the appearance of award-winning singer-actress Maggie Cheung, who surprised many fans by announcing she was signing a contract with Modernsky earlier this year.


"Big stars, like this year's Maggie Cheung and last year's Travis from the United Kingdom, are always big reason to enjoy a music festival," Shen says. "But the most important thing is that music festivals in China have been accumulating a fan base for more than 10 years. Now it's time to explode."


The intense attention has also led to some problems, such as conflicts between bands Jordan 14 Wholesale , littering and traffic jams outside the venue.


Shen has been trying to improve Strawberry Music Festival every year.


"We have used the best sound equipment and the best stage settings. Now we have to think how to solve the problems aside from music quality, because the scale of the music festival has grown bigger and bigger," he says.


While expanding their territories across the country, the music festival organizers are also looking for ways to enrich the variety of the performances.


Zhang, director of Beijing-based Midi Music School, says music festivals have been synonymous with rock music since he started Midi Music Festival 15 years ago at the campus of the school, celebrating the graduation of the members of several indie rock bands.


Since then, Midi Music Festival has become known for its rock spirit and pioneering rock bands Jordan 13 Wholesale , such as Miserable Faith and Escape Plan.


In May, the three-day music festival on the outskirts of Beijing drew more than 70,000 people. But in its first outing in Suzhou, from Oct 5 to 7, Zhang says the focus is likely to shift to world and folk music.


"We have had a folk music stage at our festival since 2007, and we have also organized a jazz music festival before. The feedback was good. We want to offer more options for music lovers," Zhang says.


The first year Song, managing director of Evergrande Music Jordan 12 Wholesale , launched Evergrande Starlight Carnival Music Festival, he was aiming to popularize the idea of music festivals among fans in smaller cities.


"We have to motivate the music industry just like the film industry," he says, citing low ticket prices and intensive touring as two ways to attract bigger audiences.


This year, Song will increase the number of mainstream pop musicians to challenge the expectation that a music festival is solely for indie bands.


"Established music festivals gather artists of different music genres. When I went to Summer Sonic (in Japan) for the first time, I not only saw Coldplay but also Alicia Keys. I think China's music festivals should go in that direction," Song says. "While improving the facilities, transportation and other services Jordan 11 Low Wholesale , music is still the core."


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