How to create a Strategic Position for your Company Business Articles | January 8 air jordan 1 australia , 2006 A strategic position statement is kind of like a statement for your company. You want to explain this statement how you view your company and how you view it within the rest of your marketplace.
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How to create a Strategic Position for your Company By Abe CherianCopyright ? 2005
A strategic position statement is kind of like a statementfor your company. You want to explain this statement howyou view your company and how you view it within the restof your marketplace.
Circuit City is a good example. It's an electronicdepartment store that is making excellent profit marginswhile their competition is going out of business. They'vetaken a unique strategic position, being number one inservice and taken that all the way down to their USP whichis "Service Above Beyond All That Is Expected."
It's almost impossible to be the best in all and that's whyyou need to figure out what makes your unique and what yourstrategic positioning is going to be. What's your numberone calling card or claim to fame going to be?
There have been tons written about the subject positioning.Positioning has been the marketing philosophy for mostsuccessful companies over the last ten years. But what isit? And how can you use it? What place do you hold in thepublic's mind? If the answer is none jordan 10 retro australia , then again, you havea problem.
If you hold no place or a negative one in your public orMarketplace's minds, then they're not going to do businesswith you.
For example Sony has been first at innovation. They to befirst in whatever's next in technology. K-Mart the cheapestprice store that won't be undersold. Price and full linesare their battlefields for your mind.
What's the best battlefield (Strategic Position) for you totake?
You've got to understand that any decision to buy or usesomeone takes place in the mind. So air jordan 10 australia , if you're not in mindthen they probably won't buy from you or use you. Youbasically, "aren't there" without a position.
Some of the most common examples of positioning areservice, speed of delivery of service www.cheapjordansaustralia.com , latest technologies,Guarantees, and lowest price.
Your company probably has already carved out a niche foritself of some kind. The problem here is that too many ofyou owners out there don't even realize what the identityof that niche is. Often times the salespeople know what itis better than the owners do.
The customers really know best. What you need to do is findout from your best customers why they are doing businesswith you instead of someone else. This tells you what yourreal niche or core competency is within your company rightnow.
If you think you do one thing and your customers think youdo another jordan shoes for sale australia , then you need to make a decision. causes thisdifference in perception? Did your marketing do too good ofa job advertising your weakness or what you do leastinstead of best? Have you changed the way you do things andhaven't let your market know yet?
If from your results you think you're marketing the wrongUSP and losing business because your market has the wrongperception of you, then change it.
These are not minor decisions. They are also not minordecisions for your company. These can be make or breakdecisions. The good thing is you can survey your market.
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Just look at the price and see if you can control.
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