Automotive telematics bulletin : The automotive OEMs see telematics-based enhancements as crucial to differentiating their new model programmes from those of their competitors. No longer are satellite navigation systems and sophisticated in-vehicle entertainment confined solely to the luxury end of the market. A flurry of advertising activity is now being aimed at raising consumer awareness of new add-ons to vehicles.
This is an area that OEMs view as being critical to their marketing plans Patrick Mahomes Jersey , indeed these manufacturers are currently spending $1.6 billion a year in product development.
Stakes are high as analysts predict high growth and big revenue prizes for those companies with the 鈥榝irst mover advantage鈥?or 鈥榯he killer application鈥? In both consumer-based and fleet-based applications the race is on to develop the best and most attractive propositions.
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